Business Technology Management (BTM) is a management science that seeks to unify business and technology decision-making at every level in an enterprise. BTM delivers a set of guiding principles, known as BTM Capabilities. These capabilities are combined to form BTM solutions, around which a company's practices can be organized and improved.

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience.

This question has been more relevant today. Several reports have been published which argue that e-commerce will not have any significant impact on businesses from the developing countries. Electronic commerce (e-commerce) is the use of the internet and web to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals.

A pharmaceutical company based in a West Africa country has asked you to write a proposal for their internet/web strategy. The company specialises in making drugs from plant extracts. Their distribution network is composed of wholesalers in about 5 West African countries. To date this network is functioning very well. Their suppliers are based outside Africa.

You have just joined a Bank as an investment analyst. One of your first tasks is to explain the difference, if any, between e-commerce and e-business. Your senior manageress is particularly concerned that many of the Bank’s clients are not clear about this distinction. She is worried that they may be developing the wrong business model as a result of this.

E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies.

The World Bank Group today approved US$40 million* to the Government of Ghana, to support the implementation of selected components of the Government’s Information and Communication Technologies (ICT) for Accelerated Development Policy. This policy was completed a few years ago and adopted into Ghana’s poverty reduction strategy as a key framework for growth. The Bank Group’s assistance is, therefore, expected to provide the requisite resources to accelerate policy implementation.