Business Technology Management (BTM) is a management science that seeks to unify business and technology decision-making at every level in an enterprise. BTM delivers a set of guiding principles, known as BTM Capabilities. These capabilities are combined to form BTM solutions, around which a company's practices can be organized and improved.

Accra and Lagos Fruits Limited is one of fasted growing exporters of fresh fruits from West Africa. The CEO has asked you to develop an online/internet Business model for their company. He has suggested that you work with a new Manager, Isatu. On your first meeting with Isatu, you find that she has prepared a list of topics for you to discuss in relation to the business model.

E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies.

This post is now updated: 03/01/2008, with a new ppt presentation.

In short, a company needs an e-business design. That is where we come in. Making e-business happen is very difficult; its easy to talk; the methods for achieving e-business are simple to grasp; however, implementation is a challenging journey. It requires a company to look at what it does in a different way; it requires acquiring new skills.

Consultants should have a Model for e-business Design that follows three phases which we shall briefly describe below.

Phase I:
Knowledge Construction/Building

Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information.
This presentation intorduces CRM. Click Here

This is a presentation (ppt) Click Here

This is a presentation (ppt). Click Here